Brand identity · Rebrand · Delivered · 2025
Stixor Brand Identity
From generic purple to engineered clarity.
I rebuilt Stixor’s brand guidelines: a story that matches the business, a warmer and more ownable palette, a stricter type system, and a voice that explains instead of hypes.
- My role
- Design and strategy, as Product Designer at Stixor.
- Duration
- 2025
- Stack
- Positioning, Voice, Identity system, Stationery & merch
Problem
A capable studio with a brand that undersold it.
The first brand book stopped describing the business as the company grew.
- A story out of step. It positioned a multi-industry studio as an AI legal platform.
- A category-default palette. Violet and navy on white, shared with countless SaaS brands.
- A voice without rules. Adjectives gave no guidance on writing a headline or an error message.
Solution
Engineered Clarity.
Every decision follows one test: does it make Stixor clearer? The hexagonal mark kept its geometry, so recognition isn’t lost.
- Three colours with a job each. Charcoal 50, Ivory 40, Orange 10. Orange is never a background.
- Two type families. Helvetica Neue for structure, DM Mono for precision.
Solution · Voice
We don’t just claim things work. We explain how.
Three pillars, with rewrites for the moments where tone matters most.
- Precise, not pedantic. “Automate your manual data entry with 99% accuracy.”
- Confident & direct. “Connection failed. Please check your network or refresh the page.”
- Human, but professional. “Welcome. Let’s get your workspace set up in three steps.”
Results
Less noise. More signal. Same Stixor.
A brand that matches the work: calm, exact and recognisably its own, with rules simple enough for the whole team to use.
